AEO & GEO: How to Get Your Brand Recommended by AI

Search is changing shape. More and more people type a full question into an AI assistant and act on the single answer they get back. If your brand isn't part of that answer, you're invisible — no matter how well you rank on page one.

SEO, AEO and GEO — what’s the difference?

• ✦SEO gets your pages ranking in classic search results.
• ✦AEO (Answer Engine Optimization) structures your content so it's picked for featured snippets, “People also ask” and voice answers.
• ✦GEO (Generative Engine Optimization) makes your brand easy for AI models to understand, trust and cite when they write an answer.

Five moves that get you cited

1. 1Answer the question in the first two sentences — then go deeper.
2. 2Use clear headings phrased the way people actually ask.
3. 3Add structured data (FAQ, Product and Organization schema) so machines read you correctly.
4. 4Earn mentions on sites AI already trusts: reviews, directories, press and niche communities.
5. 5Keep your facts consistent everywhere — name, services, prices and locations.

None of this replaces great SEO — it builds on it. The brands that win AI search over the next few years will be the ones that started structuring for it now.