Why Your Website Isn’t Converting — and 7 Fixes

Traffic without sales usually isn't a traffic problem. These are the seven fixes we make first on almost every site we audit.

If people are visiting but not buying, booking or signing up, your website is leaking. The good news: the leaks are almost always in the same places.

1Speed it up. Every extra second of load time costs attention — compress images, trim scripts and aim for pages that feel instant.
2Say what you do above the fold. A visitor should understand your offer in five seconds, without scrolling.
3One page, one goal. Pick the single action you want and make that button impossible to miss.
4Show proof early. Reviews, logos and results belong near the top, not buried in the footer.
5Design for thumbs. Most visits happen on phones — test every tap, form and menu on a real device.
6Cut form fields. Ask only for what you need right now; every extra field loses people.
7Measure everything. Set up analytics and heatmaps so you're fixing real problems, not guessing.

Start with the first three and you'll often see a difference within weeks. Then keep testing — a great website is never really “finished”.

Want this done for your brand?

Book a free audit and we'll show you exactly where to start.